In human medicine, personalized healthcare technologies fall into two categories. First, is the use of data and technology by practitioners to offer treatments best suited to the individual in question. The second, is assisting these individuals in managing their health and well-being using technology. For example, living an active lifestyle, following a healthy diet and managing stress.
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How does this translate to the veterinary industry, where we can’t plead our case as to why our pets should be more active and live a healthier lifestyle?
New technologies in the veterinary industry can allow owners to better understand the health of their animals and participate in ensuring the health of their animals along with their veterinarians. There is a variety of benefits to personalized healthcare technology beyond simply better healthcare for our patients.
For veterinarians, the use of personalized healthcare technology often translates to increased loyalty and client satisfaction. New technologies can also improve accessibility and consumption, which in turn translates to more frequent clinical visits by owners and producers. Ultimately, for veterinary practices, active monitoring leads to increased revenue and a higher lifetime value of a client. In both human and veterinary medicine, the main goal of personalized healthcare technology is to improve the health of our patients. But the benefits of technology extend beyond that. As the industry shifts, veterinarians who not only accept, but embrace new technologies will see their business thrive with the help of these tools.