Are clients following your recommendations?

To veterinarians, the benefits of preventative care are crystal clear. So why is it that pet owners are still reluctant to pursue preventative and wellness treatment options? Truth is, pet owners don’t have all the information they need in order to truly see value in preventative care, and veterinarians often don’t have enough time to […]

Personalized healthcare in veterinary medicine

In human medicine, personalized healthcare technologies fall into two categories. First, is the use of data and technology by practitioners to offer treatments best suited to the individual in question. The second, is assisting these individuals in managing their health and well-being using technology. For example, living an active lifestyle, following a healthy diet and […]

How veterinary medicine is rapidly evolving

“The only constant is change” – Heraclitus of Ephesus In an industry that’s notorious for resisting major change, recent years have shown a welcomed and fresh shift in our thinking. We often don’t think that something is broken when we aren’t aware of a better alternative, but once a solution is presented to us and implemented, […]

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