As veterinarians, it’s easy to get caught up in the day-to-day of practice and miss out on opportunities to discuss preventative care with clients. Even though there are clear medical and financial reasons to promote preventative medicine, it is also something that can be easily overlooked by busy pet parents and caregivers.
So how can you promote preventative medicine within your practice and take advantage of the new revenue opportunities? Here’s a few simple things you can start doing today to reap the rewards.
- Take a look at your practice’s key metrics to see how you compare to industry benchmarks in terms of preventative care compliance
- Set realistic goals for your practice and measure results
- Re-evaluate on an ongoing basis
Veterinary medicine is moving away from selling products to pet owners and towards providing sound medical advice for improving and maintaining pet health. So much so, that there are now dedicated preventative care clinics popping up all across the U.S. Preventative medicine can include services such as vaccinating against common diseases, regular blood and urine screening tests, dental care as well as veterinary recommended diets. It’s easy for veterinarians to understand the importance of preventative care – keeping up with preventative care helps keep pets healthy and reduce the risk of serious emergencies. Another reason for paying close attention to preventative care compliance is the impact it has on a practice’s bottom line. Much of a practice’s margins can come from doing lab tests, dental cleanings, prescribing preventative medications rather than from emergencies and expensive surgeries.
We’ve made it our mission to help veterinary practices improve preventative care compliance while growing their practice’s bottom line by introducing Milo Plans. With Milo, not only can your clients subscribe to a monthly personalized preventative healthcare plan, you can also see how your practice is thriving with the added revenue boost and improved preventative care compliance. Get in touch with us today to find out how your practice can get started with Milo!