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Are clients following your recommendations?

To veterinarians, the benefits of preventative care are crystal clear. So why is it that pet owners are still reluctant to pursue preventative and wellness treatment options?

Truth is, pet owners don’t have all the information they need in order to truly see value in preventative care, and veterinarians often don’t have enough time to communicate all the details, which leaves pet owners feeling like preventative care is just a nice-to-have and possibly even a money grab.

Here we’ve put together 3 talking points that will help you effectively communicate the value of preventative care to pet owners, and give them a glimpse into the value that veterinarians attribute to preventative care:

1. Peace-of-mind

Pet owners can sometimes feel like a screening test was a waste of money in the event that it comes back negative. But veterinarians need to help them understand that this is completely the wrong way to think about it. A negative test is a good thing! Your pet is healthy. We should help them see that what they’ve just gained is peace of mind.

2. Avoid large vet bills

As we know, the primary function of preventative care is to prevent disease and illness. The manifestation of disease, due to lack of preventative measures, could lead to expensive treatments. We need to help pet owners understand that investing in preventative and wellness care now could really save them from trouble later on. For example, for approximately $35 a year, a pet can be fully protected against heartworm disease, fleas and ticks. Should they fail to take preventative measures, and the disease manifest itself, the cost of treatment could exceed $1000.

3. Happier, healthier pet

Pet owners will quite often tell you that their pet is a member of their family. Whether it be for humans or animals, health should not be a reactive paradigm. Preventative care plays a vital role in ensuring that pets live a happy and healthy life. There is a dimension in animal health that makes preventative care all the more important; pets can’t tell their parents when something is wrong!

As a veterinarian, selling pet owners on the value of preventative care can be a daunting task. But it is imperative that it be done, for the sake of maximizing the wellbeing of our patients.

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